Communications strategy

Send the right message.  

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• Key messaging. Get an indispensable master list of your company's key messages and sub-messages. A key messaging document can cover the whole organization, or a specific topic. Messages are the words that deliver your narrative. 

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• Communications planning. Plan your company's internal and external communication initiatives, including with employees, customers, media, and other stakeholders. Get clarity on what form your content should take and what channels to use. A communications plan helps everyone in your company stay focused on your goals.

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• Competitive research/analysis. Gain insight into your competition are and how they're communicating with the audiences you share. 

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• Issue management. Respond to a crisis with clear, concise communications. A strong approach to issue or crisis management makes your organization more credible. 

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